May 8, 2008

How to Use Visio to Create Process Maps for Your Business

After reading Michael Port’s new book called Beyond Booked Solid, I put together a bunch of process maps on paper. To share these maps with my team, I used Visio to make them look pretty.

In this video, I take you click by click on how you can create a process map fast using Visio.

If you’re reading this through a feed reader, you’ll have to go to my blog to view this video.

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May 7, 2008

Recorded Podcasting, Benefits and Drawbacks

In Thursday’s issue of Make Selling Fun, I’m going to compare the benefits and drawbacks of recorded podcasting, in other words, using archived content from teleclasses, webinars, speeches and presentations to create your podcast content.

To receive this issue and to find out if using a recorded podcast fits your personality, sign up to receive your complimentary issue of Make Selling Fun. Just enter your first name and email address in the boxes below.

Make Selling Fun & Profitable Ezine

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May 1, 2008

How to Share Videos Online the Easy Way

As I see others using the Flip camera, I’m seeing a common problem emerge - often, the lips are moving slower than the words that I hear.  It’s rather obvious and very annoying.

The problem is that people are uploading the video file uncompressed in an AVI format, the format that the Flip camera records in. This looks good on your TV, but it’s lousy for online sharing.

The Flip camera also comes with its own software where you can save your video file in a compressed format. I used it, but it degraded the image.

If you want to share your video online without compromising the picture, you should save it in a compressed Quicktime format (m4v). That way, if you want to podcast your video file, you can do so easily using iTunes.

There are two ways you could do this:

  • Purchase software that will convert your video file from AVI to M4V (I use Camtasia as I can also mix in screen captures and sounds - see this video as an example) OR
  • Sign up for a free account through mDialog. This service will encode your video file in a few formats without you having to get your hands dirty. Just upload your video file as is and mDialog will convert and encode it in the right formats without degrading the picture.
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April 30, 2008

Live Podcasting, Benefits and Drawbacks

In the next 2 issues of Make Selling Fun, I’m going to compare the benefits and drawbacks of live podcasting vs recorded podcasting.

If you’re curious to know the differences between the two and how each can help you in your podcasting goals, sign up to receive your complimentary issue of Make Selling Fun. Just enter your first name and email address in the boxes below.

Make Selling Fun & Profitable Ezine

Enter your first name and email below to receive the ezine sent each Thursday.

Name
Email

I do not grow my business using spam. I won’t share, rent or give away your email address even if someone promised me a four course meal (and I love food).

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Self Published Author Uses Podcasting to Win $10,000

One of the people I profiled in my book Podcasting for Profit is Terry Fallis. When I interviewed him a year ago, he was using a podcast to share the contents of his newest novel, The Best Laid Plans.

At the time, he couldn’t get a literary agent to represent his title. Many were saying that the topic - Canadian political satire - was just too narrow of a niche to be of any interest to a publisher.

Well, Terry continued to use a podcast to share the contents of his book. People started to take notice. He built an audience and finally self-published his book.

This week, Terry found out that he won a prestigious book award called the Stephen Leacock Medal for Humour. Part of winning this award was getting $10,000. This on the heels of finally getting a literary agent to represent him.

I’m so proud of Terry on many fronts. But most importantly, I’m tickled pink that he used a podcast to indirectly profit from his passion. I wouldn’t be surprised if Terry donates a portion of his winnings to charity because he’s just that type of guy.

My advice? If every door is slammed in your face, don’t give up. As Terry shows, you can use a podcast to share your passion with the world. It may take a while, but soon people will notice.

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Grammar Girl’s Advice on How to Write for Twitter

The Grammar Girl posted a style guide for writing for Twitter. Since you only have 140 characters to work with, you may need some guidance on how to get the most out of this limited writing real estate.

I especially liked this tip:

Don’t use abbreviations such as 4U and L8. They make you sound like a 12-year-old (which is bad, unless you actually are a 12-year-old)

Yeah, not cool. I remember seeing someone do that in a response to me and I had to do a Google search on some of the abbreviations he used. Totally wasted my time which is NOT the point of Twitter.

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April 29, 2008

Twitter Plugins, Tools and Widgets for the Busy Business Person

Every week, I seem to discover a new tool, plugin or widget that can be used along with Twitter. Most of these are web applications, but take a look to see if there’s one that can help you use Twitter more effectively.

  • Twitter Snooze - Puts your Twitter account on vacation for up to 30 days.
  • TwitterFox - Adds Twitter to your Firefox browser.
  • Twitbin - Another plugin that adds Twitter to your Firefox browser.
  • Twubble - Helps you find more people to follow based on who your friends are already following.
  • Twhirl - Gives you the ability to follow your friends and update your Twitter status without logging into the web version of Twitter.
  • Twitter Tools - A plugin that allows you to add your Twitter updates to your Wordpress. You can even update your Twitter status from your Wordpress admin panel.
  • Facebook Twitter Plugin - Your Facebook status is automatically updated with the status from your Twitter page.

Are there any others I should add to this list?

Update: Thanks to Kim Beasley, The Blog Queen, here’s a wiki with a slew of Twitter plugins, widgets, apps and tools. Go crazy.

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How to Use Twitter to Fill Your List

I love how my friend Nancy Marmolejo is using Twitter to fill her ezine list. She posted the following tweet earlier today:

Waiting for my VA to send me a proof to this week’s ezine. Great article on Twitter Tips - u can get on my list here http://snurl.com/26c7q

Awesome idea. I know that I often get the question about ways to use Twitter for business. Well, here’s a superb way to do it.

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April 28, 2008

Change Your Language to Connect With Your Target Market

Over the weekend, I spent an afternoon with my sister’s godchildren. These 3 girls are well mannered, well behaved and just lovely to be with. My friends, who are the parents, have done an excellent job raising these 3 girls.

The youngest, Hannah, is just over a year old. She’s inquisitive, active and cute as a button. She taught me alot about how to change my language for my target market.

Since she’s so young, using big, complicated words would elicit looks of confusion. So, I changed my language just a bit to make my message enjoyable for her.

The point is not to dumb down your language. Your target market isn’t stupid. Instead, change it so you connect with your target market. The video below will illustrate my point even further (my sister is behind the camera).

 
icon for podpress  Podcast Video: Play Now | Play in Popup | Download

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April 24, 2008

mDialog Makes Video Publishing Super Easy

For a budding videographer like me, I don’t want to fuss around with encoding issues when I want to publish my video. So, when CC Chapman told me about mDialog, I thought I’d give it a try.

With my handy Flip camera combined with Camtasia, I put together this 7 minute review of mDialog.

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