March 25, 2008
Are Ezines Dead? Not According to the Ezine Queen
Back in 2005, I predicted that ezines would die a slow death. Podcasting was new to the scene and I liked how easy it was to subscribe to and receive podcasts.
With ezines, you have to deal with spam blockers, mailbox filters and other horrid stuff that renders your ezine useless. I mean, only about 20% of your list actually see your email anyways, right?
Well, fast forward to 2008 and I’ve changed my tune. Like podcasts, ezines are just another tool in the marketing toolbox. I mean, I’ve committed to sending out a weekly ezine each Thursday, I’ve hired someone to create my ezine content and I’m now going to send my ezine out in HTML format (if you’re on my list, you’ll see the snazzy design on March 27th). That tells me that I truly believe in the power of ezines.
That’s why I’m attending the Ezine Queen’s Ezine Marketing Marketing Secrets 2 part FREE teleclass (pictured top left). The first one is tonight, March 25th at 8pm EST. The second one is March 26th at 8pm EST.
I’ve been on the Ezine Queen’s ezine list since 2004. It’s one of the few ezines that I anticipate each week. I’ve subscribed and unsubscribed to many ezines, but the Ezine Queen’s Straight Shooter, is one I can’t miss.
