Facebook for Business Is NOT Working

I’ve made it no secret over the past couple of months that I don’t think Facebook is a useful tool for businesses. Recently, I told you how:

• Facebook is ruining my social life due to all my business contacts who are now trying to be friends with the 15 year old youths from my church who are on my friends list, and;
• Facebook is penalizing you if you are too popular, given what happened to Nathan Stobezki who got kicked off of Facebook after fans of his fashion website started to send close to 50 friend requests to Nathan a week.

It appears that Facebook is clamping down on your popularity. It’s beginning to become less useful for business folks who have a large client base.

My friend, Nancy Marmolejo, who blogs over at Viva Visibility, has an excellent post containing some tips on how NOT to get banned on Facebook. These tips come via Maria Reyes-McDavis and she states:

1. Don’t use applications.
2. Don’t send messages to more than 20 people in a given day.
3. Be careful of the groups you belong to.
4. Don’t become a fan of someone who is on Facebook’s radar.

I feel as if I’ve been sent to the Facebook principal’s office. So, I can’t be too popular, I can’t have fun and I might as well just sit on my hands when I login to Facebook. How effective can it be for me to send a message to just 20 people a day? Not effective at all.

You know what? I’ll stick to my blog, podcast, Twitter and ezine in my online marketing toolkit. I can’t be bothered with Facebook any longer.