May 28, 2008
What the Hype In Sales Letters Really Mean
Facebook has now attracted those smarmy, get rich quick folks. It’s getting quite gross, but whenever something is hot, there will be some who will jump on the bandwagon to make a quick buck.
As I look at all these tall claims of making thousands on Facebook in just 6 hours, it seems too good to be true. Typically it is, however, the claim isn’t untrue.
In the 5 years that I’ve been writing my own sales copy and reading others, I now understand what these “claims” really mean. Here are some examples to illustrate my point.


