October 9, 2007

The Haunting (Yet Clever) Use of Music In Online Marketing

I love music. All different kinds. The only music I can’t tolerate at all is Country or Heavy Metal. Well, except Kenny Rogers “You got to know when to hold ‘em.” Other than those 2 musical forms, everything is fair game.

So, one night, the TV was on. Don’t remember what I was watching, but that’s not the point. I jumped up during commercials to grab something to drink when a song sent me rushing back to my TV. It was the most haunting, yet lovely piano piece I had ever heard.

Here’s the video:

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September 19, 2007

Why You Should Never Delegate Your Marketing

Tina Forsyth (at left) posted a great article on her blog about the 5 things you should never delegate. While all 5 tips are excellent, I’d like to focus on just one. Out of the five, I want to emphasize that you should never delegate your marketing.

Why?

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