On March 28th, I was pleased to see that Google Adsense deposited $106.05 into my business chequing account. Very nice.

The rotten part of this all is that I opened my Adsense account in November 2005, the day I started generating page impressions on my podcasting blog called Podonomics Explored on Blogspot.

If you’re good at math, you’ll realize that it took me almost 2 and a half years to generate just over $100 from text ads.

Here are some interesting statistics from the report I generated in Google Adsense:

• I averaged 91 page impressions per day between November 2005 and April 2008.
• The day I had the highest number of page impressions was 458 generated on February 20, 2008.
• Total page impressions between November 2005 and April 2008 is 59,345.
• Total number of clicks between November 2005 and April 2008 is 271.
• The average click through rate is 0.46% (less than 1%).

At one point, I had Adsense text ads on 3 different websites - my podcasting blog on Blogspot, my podcasting blog at Podonomics.com and here at LeesaBarnes.com. Sadly, text ads did nothing to keep me gainfully employed as a podcasting consultant.

I’ve figured out other ways to make money podcasting. You can join my success club where I teach you how or join me in Las Vegas at the New Media Expo where I’ll teach you live.  Or, you can get my book.

Either way, unless you’re Darren Rowse or Andy Wibbels, relying on text ads or Google Adsense to make money podcasting is a sad, long road to profitability.

Photo courtesy swamysk on Flickr

One of my friends, Jan Janzen (pictured left), who is also the big sister I never had, recently blogged about a teleclass I ran 2-years ago in which she was my invited expert. This was back when I was running Savialane and I developed monthly teleclasses for women to help them build their confidence while operating a business.

The call that Jan did was called How to Call Yourself an Expert Without Letters or Other Credentials Behind Your Name. About 10 people bought a spot to attend the live call at $19 each, but only 2 called in. I was totally embarrassed at the low numbers. Jan has over 20-years experience as an entrepreneur, she’s smart as a whip and she’s so in tune with her intuition that she can pinpoint what’s holding you back within minutes of meeting you. A true gift. And here I had only 2 people who called in.

As Jan said on her blog:

More on How One Teleclass Resulted in $25,000 in Business