November 23, 2007

Viral Marketing: Argue With Yourself Through Multiple Accounts

By way of the Common Craft blog (who makes the most awesome tutorials that explain tech stuff in layman terms using paper), I found out that there’s a guest post on TechCrunch by Dan who gives advice on how to create a viral campaign online using videos.

According to Dan, it’s pretty simple. Create multiple accounts and have an argument with yourself in the comments area so you spark others to comment as well. Do this on forums, in blog comment areas, anywhere where people gather. Read Dan’s post for more details.

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November 22, 2007

Want Camtasia for Free?

By way of Krishna De and Paul Colligan, I found out that one of my favourite tools of all time, Camtasia Studio, is free for a very limited time. Go to either Krishna or Paul’s website for the download information.

I can’t tell you how much I love Camtasia. I’ve used it to create all my screen capturing tutorials, for example:

Here are some other ways I use Camtasia Studio:

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November 21, 2007

Are You a Generalist or a Specialist?

I’ve noticed as of late that alot of my colleagues in the podcasting space have divorced themselves from the word “podcast” and now embrace the word “new media.” In other words, being a new media generalist seems to be more attractive than being a podcasting specialist.

For example:

  • Paul Colligan, who wrote the forward to my book, now has a live show called New Media Matters
  • Jason Van Orden, who authored Promoting Your Podcast, now has a weekly post called New Media Digest
  • The Podcast & New Media Expo is now only known as the New Media Expo
  • Even my publisher was insistent that my podcast be called New Media Tycoon instead of Podcasting for Profit

I may be missing the writing on the wall, but whenever I go to networking events, about 99% of the room has no clue what podcasting is. And that tells me that the demand for podcasting is still to come.

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November 14, 2007

Time to Share New Media With Non Technical People

This morning, I attended a breakfast networking event hosted by the Mississauga Board of Trade. I only found out about the event yesterday afternoon, but decided to go because I hadn’t networking with non-techie people in forever, the location was right in my backyard and my energy is at its peak in the morning.

I drove over the a BMW dealership where the breakfast meeting was held at and was immediately struck by the elegance of the location. We were right on the show floor and it was just beautiful. Also, everyone was just so friendly. I love networking events where people reach out to meet each other and have no need for any prompts.

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November 8, 2007

Hollywood Writers’ Strike Brings Online Metrics to Light

So, the sticking point in the Hollywood writers’ strike is the issue of online downloads of television and movie content. The writers want to be compensated for online downloads of programs they’ve contributed to.

The Hollywood executives have said that it’s impossible to compensate writers based on each download and doing so will limit their ability to stay innovative online.

This situation is doomed unless both sides look beyond actual downloads. Why? Because one download doesn’t equate to one person.

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October 31, 2007

Build Your Expertise By Being Disruptive

“If it’s not working, instead of doing more of it, do something different.”

This is what my business coach shared with me a few weeks ago. It got me thinking about what it means to be a person who inspires change. In other words, what does it mean to be disruptive?

Listen to this 12 minute audio file where I share with you how to move from feeling boxed in and free yourself from conformity.

 
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October 11, 2007

Ways to Become the Best Client Ever With Your Next Tech Project

You’ve asked a website/blog/podcast consultant to help you launch your tech project. Instead of letting her go away and do what she does best, you:

  • Email the consultant 10-times a day
  • Hog her time over the phone with silly questions
  • And demand to see the work in progress online.

Sorry to break it to you, but you’ve just become the worst client ever. Bugging the consultant for every little thing will turn your technology project into a nightmare.

Pretty soon, the consultant will stop taking your calls and worst yet, will start to treat your project like a bad rash. Instead of getting the best, you’ll get something mediocre as the consultant rushes to launch your project to get you out of her hair.

What can you do so you give the consultant the space to produce a masterpiece? Here’s some tips from my 12-years being a project manager in the tech field and being the buffer between the client (you) and the technical resources.

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October 8, 2007

Sorry Blog World Expo (I Feel Just Awful)

I’ve had a guest or two not show up for a scheduled interview. But what happens when the tables are reversed, meaning that I don’t turn up for a scheduled live interview?

I won’t tell you what was happening with me why I missed this interview. It’ll sound like an excuse. However, I feel just awful. Terrible. I have never, ever in my life missed an interview. Interviews to me are like basketball games. In all my years playing basketball, I never missed a game. Well, not true, I missed a few due to injury. So, it has to take something massive for me to miss a basketball game.

Same with interviews. Once they’re in my schedule, I keep them. They’re written in my calendar as if it’s sketched on a tablet of stone. Nothing could ever keep me from an interview. But I missed this one and I apologize both to Blog World Expo and to all those who took the time out of their busy schedules to tune in. I feel just awful about this.

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October 3, 2007

Online Media is Like a Sounding Alarm

While in Los Angeles waiting for my flight to Toronto Monday morning, an alarm was going off at the gate where I was checking in. It was a piercing sound that cut into the ear drums like a hot knife through butter. The alarm is supposed to alert people that there’s a problem. A security door was opened by someone and that act set off the alarm.

The alarm sounded for about 3-minutes. As I look around, I’m surprised by just one thing. No one is moving. Everyone is just sitting back in complete apathy. The Department of Homeland Security isn’t bum rushing the area to see why there’s a security breach. Even me, I was just typing away on my laptop without a care in the world.

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September 21, 2007

Content Ideas for Your Blog or Podcast

Chris Brogan (pictured left) is a geek who doesn’t focus on the geek stuff. Instead, he offers tips on his blog on how to build a community and build rapport using social media. Like my friend Donna Papacosta says about Chris:

“Chris Brogan’s blog is always fresh and insightful. He generates at least 10 ideas each day before most of us finish our coffee.”

So true and Chris recently put together a list of 100 topics he hopes you blog about. I pulled out a few from his list that will be pertinent to those who read my blog. Here are few things to blog or podcast about if you’re stuck:

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