For the majority of people who use blogs and podcasts, they are giving away information for free. Most service based professional are concerned about this. They are afraid of giving away the farm and not getting any clients in return. In particular, they say:

“If I give away everything for free, then no one will pay me for anything.”

So, how do we reconcile giving people a sample of our expertise using online media for free and ensuring that people want to hire us for a fee?

More on How to Attract New Clients With a Freebie Without Giving Away the Farm

Tina Forsyth (at left) posted a great article on her blog about the 5 things you should never delegate. While all 5 tips are excellent, I’d like to focus on just one. Out of the five, I want to emphasize that you should never delegate your marketing.

Why?

More on Why You Should Never Delegate Your Marketing

I’m holding another free teleclass on Wednesday September 12th @ 8pm ET. In this call, I take you through the myths surrounding podcasting and online media. To get the call-in details and to listen to past recordings, visit Online Media Success.

These calls are a preview of all the great content I’ll be sharing step-by-step in my Online Media Success Workshop taking place this November. Hope to hear you on the call.