Are You a Generalist or a Specialist?

I’ve noticed as of late that alot of my colleagues in the podcasting space have divorced themselves from the word “podcast” and now embrace the word “new media.” In other words, being a new media generalist seems to be more attractive than being a podcasting specialist.

For example:

• Paul Colligan, who wrote the forward to my book, now has a live show called New Media Matters
• Jason Van Orden, who authored Promoting Your Podcast, now has a weekly post called New Media Digest
• The Podcast & New Media Expo is now only known as the New Media Expo
• Even my publisher was insistent that my podcast be called New Media Tycoon instead of Podcasting for Profit

I may be missing the writing on the wall, but whenever I go to networking events, about 99% of the room has no clue what podcasting is. And that tells me that the demand for podcasting is still to come.

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