Today is the official launch of my breakfast seminar series. Over the next 6 months, I’m going to visit a city near you and teach you how to podcast for profit.
Want to know what you’ll be getting in addition to the 2 hour presentation? Play the video below to find out.
I’ll be a guest on City-TVs Homepage at 5pm today on Wednesday May 21st. If you’re in the Toronto area, turn your TV to Channel 24. If you’re not in the Toronto area, you can stream the live broadcast over the Internet. Follow these tips:
This will be the third time in 6 months that I’ll be on the show talking about podcasting. I typically appear at the top of the hour, so tune in as close to 5pm as possible.
So, Amanda Congdon returns to independent video podcasting after her stint on ABCnews.com ended/failed/combusted.
Earlier this year, Amber MacArthur, who was recruited by City-TV, said goodbye to the network after her one year contract ended.
Is there no room for independent podcasters in mainstream television? To say yes based on just 2 examples wouldn’t be fair. However, it appears that the culture of the independent tends not to mesh well in the mainstream world.
For example, in an article in the New York Times today, it appears that ABC producers stopped responding to Amanda’s creative ideas after she was hired by the network in 2006. She was quoted as saying that it was a “slow and messy process.”
In a blog post following her departure from City-TV, the network that hired her in 2006, Amber said:
Rogers (the parent company of City-TV) decided they no longer want to do the show (Webnation), but the offer to stay and do news stories was still on the table. I walked. OK, I ran, and maybe I jumped a little in excitement. I’m just saying. Freedom is a good thing, right? There are more boring details to the departure, but just imagine a bad TV newsroom drama set in Toronto.
I profiled both women in my book, Podcasting for Profit and while their adventure from podcasting to mainstream television has ended, I still believe that using a video podcast to attract the attention of those in mainstream television is a good strategy.
Just be aware that what you’re used to as an independent may be stifled by a culture that’s used to waiting and seeing.
In Thursday’s issue of Make Selling Fun, I’m going to compare the benefits and drawbacks of recorded podcasting, in other words, using archived content from teleclasses, webinars, speeches and presentations to create your podcast content.
To receive this issue and to find out if using a recorded podcast fits your personality, sign up to receive your complimentary issue of Make Selling Fun. Just enter your first name and email address in the boxes below.
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One of the people I profiled in my book Podcasting for Profit is Terry Fallis. When I interviewed him a year ago, he was using a podcast to share the contents of his newest novel, The Best Laid Plans.
At the time, he couldn’t get a literary agent to represent his title. Many were saying that the topic - Canadian political satire - was just too narrow of a niche to be of any interest to a publisher.
Well, Terry continued to use a podcast to share the contents of his book. People started to take notice. He built an audience and finally self-published his book.
This week, Terry found out that he won a prestigious book award called the Stephen Leacock Medal for Humour. Part of winning this award was getting $10,000. This on the heels of finally getting a literary agent to represent him.
I’m so proud of Terry on many fronts. But most importantly, I’m tickled pink that he used a podcast to indirectly profit from his passion. I wouldn’t be surprised if Terry donates a portion of his winnings to charity because he’s just that type of guy.
My advice? If every door is slammed in your face, don’t give up. As Terry shows, you can use a podcast to share your passion with the world. It may take a while, but soon people will notice.
There’s a podcasting mailing list out there where I’ve become the topic of conversation. I’m posting my response on my blog since the moderator hasn’t approved 2 replies that I sent through.
I got wind of this when a colleague opened a ticket on my help desk to let me know what was going on. I checked the mailing list and on April 14th, someone started this discussion:
Subject: Leesa Barnes: The First Lady of Podcasting, the Queen of Podcasting?
Who is this person? I stumbled across her blog today where she’s got a bunch of testimonials from people I’ve heard of, like Paul Colligan and Jason Van Orden, and her blog says she is an expert in “podcasting for profit” and she’s written a book on the subject but there are no podcasts on her own blog. Does anyone know this person and can explain where her fame comes from?
There were a few responses. Some said they never heard of me. Others, like Dave Jackson, Larry Wagner and Will Brown all said that they know me and can vouch for my work.
More on You’re Not My Target Market Unless You’re Ready to Monetize Your Podcast
I’m in Las Vegas this weekend speaking at the National Association of Broadcasters annual conference. This topic is of course, my favourite and it will have a slight bent towards broadcasters.
April 13, 2008 • 3:30 p.m. - 4:45 p.m.
Las Vegas Convention Center N253
Think advertising and sponsorship is the only way to podcast for profit? In this interactive session, join Leesa Barnes, author of Podcasting for Profit, as she shares with you the three ways to generate an income through podcasting that takes you beyond ads and sponsorship. This session is ideal for both newbie and experienced podcasters and will be filled with real world case studies of podcasters earning five, six and even seven figures through their podcast.
See you there!
On March 28th, I was pleased to see that Google Adsense deposited $106.05 into my business chequing account. Very nice.
The rotten part of this all is that I opened my Adsense account in November 2005, the day I started generating page impressions on my podcasting blog called Podonomics Explored on Blogspot.
If you’re good at math, you’ll realize that it took me almost 2 and a half years to generate just over $100 from text ads.
Here are some interesting statistics from the report I generated in Google Adsense:
At one point, I had Adsense text ads on 3 different websites - my podcasting blog on Blogspot, my podcasting blog at Podonomics.com and here at LeesaBarnes.com. Sadly, text ads did nothing to keep me gainfully employed as a podcasting consultant.
I’ve figured out other ways to make money podcasting. You can join my success club where I teach you how or join me in Las Vegas at the New Media Expo where I’ll teach you live. Or, you can get my book.
Either way, unless you’re Darren Rowse or Andy Wibbels, relying on text ads or Google Adsense to make money podcasting is a sad, long road to profitability.
Photo courtesy swamysk on Flickr
The day after Thanksgiving Day in the United States is called Black Friday. On this day, consumers enjoy steep discounts and huge bargains on many items.
I decided that I too would offer a steep discount on some products that I know will help you launch a podcast with confidence. I took the top 5 questions asked during the virtual book tour and matched them with products from my vault.
It’s all available in a neat little bundle that I’m called the Black Friday Podcasting Bundle. Here’s the five questions that I answer:
To find out more about this bundle, click here. The excitement starts on November 23, 2007 at 12:01am EST.
In the time it would’ve taken me to agonize…oops, I mean write every word, I threw together this video program using the wonderful Camtasia.
Here’s the 7 steps to podcasting for profit in 7 minutes.
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