April 22, 2008

Turn Your New Media Hobby Into a Business to Save the Environment on Earth Day

Paul Colligan has done it again. He got me thinking about his recent blog post. In it, he says that going pro in New Media helps the environment.

He’s right. Absolutely right.

Today, April 22nd, is Earth Day and I’ll be honest. I don’t care about the environment. Actually, I do care about the environment, I just don’t care about all the hype surrounding it.

It seems that people care about the environment only when it’s cool to do so. Al Gore says we should care, so we do. Leonardo DiCaprio says we should care about the environment, so we do.

Remember acid rain in the 1980s? It was cool then. Now, no one talks about acid rain. Did we cure acid rain or did it just go away because it was no longer cool to talk about anymore? Now, it’s all about being green because that’s cool.

Frankly, I don’t care about labels. I don’t care which celebrities is pushing whatever green project just because they need to do something nice to divert people’s attention from their DUI arrest.

Instead, like Paul, I do my own part in being green.

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