August 3, 2008

The Problems of Finding a New Brand Name

One of the difficult things about transitioning to a new brand is the name. I’ve come up with several great names only to find that the domain is taken or the name is trademarked.

I can’t do anything else until I have the name figured out. The name I’d like to use has to reflect taking action, being active and being full of energy. I’m like a lost sheep without the name figured out.

So, I’ve tried the following to help me finalize my new name:

  • Nameboy.com - I put in a combination of words and this site spits out a list of results and shows me which domain names with my combination is already taken.
  • Thesaurus.com - I plug in my desired word and I get a list of synonyms. Each are hyperlinked so I can see the synonyms of the synonyms I’m already looking at.
  • Babelfish - I love languages and use this site to find the French, Spanish or Italian equivalent of the English word I’d like to use. I only look at one word translations because when I use a phrase, the translation gets mucked up. But, it’s a handy tool to use.

Are there any other tools I should be looking at to help me in my quest to finalize my brand name?

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