Mitch Joel and C.C. Chapman are presenting on how to extend your brand through your podcast.

Some interesting points from Mitch:

• “You need to start listening to conversations to be able to improve the brand, and your story.”
• “We tell children not to talk to strangers. However your podcast allows you to talk to strangers. So don’t be afraid to create conversations and create a community.”

Some interesting points from C.C.:

• “Stop saying that you have a podcast. Instead tell people your compelling story and how you channel that through your podcast.”
• “You don’t have to change just because you got the feedback. Instead, use the feedback to continue creating relationships.”