October 23, 2006
Podcasting Statistics from Edison, Nielsen, iTunes
By way of Podcasting Scout, I found out about some podcasting statistics that I missed. Here’s a quick summary.
- According to Nielsen, only 42% of Britains know what podcasting is. That’s lower than what Canadians reported in the Canadian Podcast Listeners Survey. Seventy-seven percent of Canadian respondents were somewhat or very familiar with the word podcasting.
- According to Edison Media Research, those between 18-24 years old are listening to 24% less radio today compared to the same age bracket 10-years ago. In Canada, there’s a similiar decline in radio listeningship amongst Canadian adults according to a report released by Statistics Canada.
- According to some digging around by the person who updates the blog over at Typical Mac User Podcast (what’s your name?), there are now 82,978 podcasts listed in iTunes, a ten fold increase in just 12-months. Compare that to the 25,883 in PodcastAlley and the 10,771 listed in PodcastPickle and you can see why iTunes is the Google of podcast directories.
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4 Comments on Podcasting Statistics from Edison, Nielsen, iTunes »
October 23, 2006
Victor Cajiao @ 7:12 am:
I am the person who updates the blog over at www.typicalpcuser.com My name is Victor Cajiao and I am the host of the site and a podcast by the same name. Thank you for including my count.
Leesa @ 8:22 am:
Victor, nice to meet you and great job with doing the research on iTunes.
Victor Cajiao @ 11:57 am:
Thanks, it really was just a Saturday morning curiosity so I decided to do the leg work (manual count was not easy). I also put the results in Google Video as a screencast here http://video.google.com/videoplay?docid=8565451975159993662
Enjoy and thanks for the link back. I plan on re-doing this every 6 months to compare results. The interesting part to me was to see what categories had low numbers and therefore more opportunity for exposure and growth.
May 21, 2007
Victor Cajiao @ 2:28 pm:
Saw your post. I am the person who did the iTunes count over at Typical Mac User Podcast. Unfortunately the newer versions of iTunes (post 6.1) changed so can no longer do even a close to accurate count to the total. If you go to a category and it has more than 1,000 it just shows 1,000. I would love to have the raw data (like I hand counted before) to see what has happened since then.
Thanks for the mention of the article.